Melodies from the East of Taiwan 台东

White lighthouse on a hilltop, with low vegetation in front, blue sky with clouds above.

Taitung is frequently regarded as Taiwan’s hidden treasure. Here, the majestic mountains meet the serene sea, and life unfolds at a tranquil, leisurely rhythm. However, beneath this laid-back façade, Taitung presents significant possibilities for entrepreneurs, innovators, and professionals who prioritize both quality of life and opportunities.


For Gold Card holders aiming to establish or relocate their business in Taiwan, Taitung provides a captivating blend of local allure, natural beauty, and burgeoning prospects. Tourism forms the backbone of its economy, with an increasing appetite for unique travel experiences, eco resorts, and wellness retreats. The county is committed to sustainable development, paving the way for creative enterprises that marry environmental stewardship with innovative tourism.


Nearby, Green Island adds another fascinating dimension. Renowned for its picturesque coastlines, hot springs, and world-class diving sites, this small island is best navigated by scooter, contributing to its relaxed, tropical vibe. It is a quintessential Taiwanese haven for zipping around without helmets, genuinely embodying the island's easygoing spirit. In this place, tourism plays a vital role in the local economy, with many residents operating guesthouses, cafés, and dive shops that cater to both domestic and international visitors.


Green Island is also celebrated for the beloved Taiwanese song “Green Island Serenade 緑岛小夜曲,” written in the 1950s. This nostalgic melody encapsulates the island's romantic charm and continues to resonate in the hearts of many Taiwanese today. It has woven itself into the fabric of the island's identity, adding a poetic layer to its history and culture. However, the island’s charm is contrasted by the reality of scooter and car travel, often lacking strict safety regulations; many ride recklessly without helmets or shirts. Despite promoting environmental friendliness, there are no bicycle routes, and discarded scooters have become overgrown with vegetation. The beach struggles with plastic waste, particularly near snorkeling areas, due to over-tourism, while makeshift shops cater to tourists with little regard for regulatory planning.


For Gold Card members, Taitung and Green Island present an opportunity to tap into niche markets such as eco travel, digital nomad hubs, electric mobility, and cultural tourism. With an increasing emphasis on renewable energy and sustainable transport in Taiwan, prospects abound in small-scale solar initiatives, electric scooter modifications, and eco-friendly accommodation design.


Beyond business opportunities, the lifestyle in Taitung is a significant draw. The air is pristine, the cuisine is fresh, and the community is welcoming. It is a haven for those looking to reconnect with nature while pursuing meaningful endeavors. For professionals seeking both balance and inspiration, Taitung embodies the slow living and business opportunities.


In essence, Taitung and Green Island serve as vibrant centers of tourism, showcasing the intrinsic beauty, rich culture, and boundless creative potential of Taiwan.


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